performance values matrix

The Performance-Values Matrix: Creating a Culture of Cooperation, Care and Consistency

Culture is the engine that drives our organizations - for better or worse. For leaders, that means that managing marketing results is only HALF of the job. The other half is managing values and how people treat each other in the workplace.

Culture is the engine that drives our organizations – for better or worse. For leaders, that means that managing marketing results is only HALF of the job. The other half is managing values and how people treat each other in the workplace. In our latest members-only, virtual roundtable, S. Chris Edmonds, Founder and CEO of The Purposeful Culture Group and author of The Culture Engine, led a thoughtful discussion on how CMOs can effectively measure their organization’s cultural pulse to better understand team member satisfaction at every level. Additionally, he shared his performance-values matrix that…