Pete Krainik on Building a Modern Marketing Organization in a Multi-Channel World

Pete Krainik on Marketing in a Multi-Channel World

In a recent podcast, Pete Krainik, Founder and CEO of The CMO Club, and Alicia Tillman, CMO of SAP at Ariba, talk about how to build an effective modern marketing organization.

Pete Krainik, Founder and CEO of The CMO Club, and Alicia Tillman, CMO of SAP at Ariba, were recently featured on a BriefingsDirect podcast about how CMOs can build an effective modern marketing organization in an ever-changing world.

Moderated by Dana Gardner, Principal Analyst at Interarbor Solutions, the podcast was a thought-provoking discussion on how social media and business networks are shaping perceptions about brands, products and companies – and how marketers can embrace these technologies to drive sales.

Krainik and Tillman highlighted key areas that marketers can enhance their digital and mobile strategies, including:

  • Differentiating from competition and industry disruptors
  • Multi-channel presence and execution
  • Consistency and relevance in online content
  • Balancing digital and traditional strategies
  • Simplifying brand message
  • The best tools for automating and managing marketing execution

Click here to download the whole conversation on iTunes, or listen below.

[iframe id=”https://www.youtube.com/embed/bt037JHQ7DE”]