Cvent - modern event marketing

Proving the Business Impact of In-Person Events in the Digital Age

We are in the era where many of our customer engagements are happening online, so how do you translate the real value of face-to-face events?

Nearly 70% of CMOs said in-person events are extremely or very significant in accelerating their sales cycle, according to a new CMO Solution Guide. Yet, while events are deemed critically important, they often lack the support in financial data to objectively prove their ROI and earn a corresponding piece of the marketing budget. Among CMO’s most pressing challenges with event marketing were (in order of most responses): understanding overall effectiveness, proving ROI, and managing budgets. To help marketers find solutions to these challenges, The CMO Club, in partnership with Cvent, just released Modern Event Marketing: Viewing…