Thinking about outsourcing creative and/or content? At a recent San Diego roundtable, members discussed some of things you might need to consider first.
On a good day, marketing can be a tough job. Throw in managing organizational design and remote teams, and you might find yourself lost in translation. Do in-house teams give you more control over the process? Do agencies create more innovative work? Do remote teams work more efficiently? Do reliable, talented freelancers even exist? Sometimes, you just need to ask someone who’s been there. And, during a recent San Diego Roundtable Discussion, that’s exactly what CMO Club members did. While discussing how to build brand equity, members talked about the challenges and solutions they have found while…
