B2B’s Differential Value Proposition (DVP)

by D. Keith Pigues, Author, Speaker, Business Advisor Amazing things happen when an organization begins to think first about how it can make its customers better off. Really. The days of defining winning by only considering your own P&L are over. Leading B2B companies are focused on making their customers more money than their competitors and getting their fair share. How can you tell if your organization is focused on winning with customers?  Ask yourself these questions: Do your customers make more money doing business with you? Consider these four statements that describe a company on the…