Marketing Effectiveness
Leveraging New Technologies and Marketing Platforms

SAP’s eCommerce Evolution: A CMO Club Podcast with SAP GM Madhur Aggarwal

Lindsey McCaffrey
March 16, 2018

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Madhur Aggarwal, SVP and General Manager, SAP

Madhur Aggarwal, SVP and General Manager, SAP Digital

Successful e-commerce strategy has long been associated with B2C companies and is still a relatively unexplored tactic in the B2B space.

As SVP and GM at SAP Digital, Madhur Aggarwal decided to disrupt the status quo and recently led B2B giant SAP’s emergence into e-commerce with the launch of its SAP Digital Store.

In this podcast, Madhur chats with The CMO Club’s Mariah Petrovic about:

  • The challenges of building a business case for e-commerce in B2B
  • Why it’s important to consider long-term planning in determining ROI
  • The opportunities associated with bringing digital tools internally, beyond the customer

Madhur also shares his perspective on aspiring from beyond the CMO role to GM or CEO.

Listen to the podcast here.

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