Saving Business: Maybe It’s Time to Teach the New Dogs Old Tricks

When searching for business solutions and learning about new tech, we might be moving too quickly towards the “new dogs” and losing some of what made our brands and businesses strong to begin with.

In a recent article, Richard Honiball, Chief Marketing and Merchandising Officer of the Navy Exchange, weighed in on the shift to the latest and greatest in marketing strategies, new technologies and even team members. Here, he shares why a focus on a balance between the old and the new just may be the key to saving some of today’s business problems. When I was writing this – originally titled “Customer Service vs. Customer Experience” – I received an email from a friend (a successful executive that had been in the industry for a long…