Seven Technology Marketing Rules for 2017

Seven Technology Marketing Rules for 2017

What are the rules to effective technology marketing? Here are seven ideas from experts that will help guide you into the new year.

This article was co-authored by Phillip Levinson and Marc Ladin. What are the rules to effective technology marketing? Ask 20 experts, and you might get 20 different answers. Or, in the case of this Docurated article, you may end up with 33 different responses. As 2016 comes to a close – given the complexity of today’s companies, products and the variety of prospective marketing tactics – we’ve heard many of these suggested rules. Here, we’ve boiled it down to our top seven pieces of advice gleaned from tech marketing experts. Rule #1:…