Sexy Data

With all the focus on Digital Advertising, I think we quickly overlook the importance of the underlying data that drives our efforts in reaching customers in real-time with targeted smart ads that reflect the level of insight and relationship we have with them.  Some may call it “creepy”, others “savvy”, but we’d be remise if we didn’t stop to reflect upon the possibilities…brought to us not only by data, but data scientists. Said best, I think, by my friend Jon Bird, Chairman of IdeaWorks, I bring back a quote now from a couple years ago, a concept alive today and…