Sheryl Adkins-Green, Mary Kay and Their More Than Three Million Spokeswomen

Sheryl Adkins-Green of Mary Kay says the keys to success lie in instilling company pride and integrating customer loyalty deep into the company itself.

Sheryl Adkins Green2For over fifty years, Mary Kay, Inc. has been empowering women around the world to make a difference in their community, conveying this message with an over three million-strong corps of Independent Beauty Consultants. This decentralized business model poses unique challenges for Mary Kay, Inc. CMO Sheryl Adkins-Green, who has to create marketing plans that appeal not just to Mary Kay customers, but also to the people who sell Mary Kay products. Even though Adkins-Green says that “the ultimate influencer is the Independent Beauty Consultant herself,…