Simplify To Improve Your Marketing Game: Jonathan Rigby of Manchester United

Buzzwords like innovation content marketing and social media make it easy to feel overwhelmed as each new player is added to an already-full marketing roster. Jonathan Rigby, CMO of Manchester United shares his solution to the problem.

Lately, buzzwords like innovation, content marketing, and social media are dominating conversations, making it easy to feel overwhelmed as each new player is added to an already-full marketing roster. CMOs must think on their feet to determine which new technology their brand should adopt and brainstorm how to creatively use digital media, while also plan content AND provide value to the customer. Oh yes – the customer. That is who we are doing this for, aren’t we? But even the best marketers can get sidetracked from time to time. When playing the game of marketing, Jonathan Rigby, CMO of Manchester…