Small Moments Mean Big Impact

Small “Micro-Moments” Mean Big Impact

Marketers from Google, Keds and Arrow discussed micro-moments, and how you can use small pieces of purpose driven content to tell a great brand story.

In the current marketing landscape, we shouldn’t be using buzzwords like ‘Digital Age’ and ‘mobile marketing.’ Those things aren’t coming or even upon us – they’ve passed, according to Casey Carey, VP of Marketing at Google. “Mobile came and went. Talking about mobile [implementation] right now is like talking about color TV,” said Carey during a mainstage panel at The CMO Club Spring Summit. What we should be doing is having fewer discussions about digital trends, advertising tactics and media channels, and more discussions about how purpose-driven content marketing plays into…