Social Media Shifting from Generating Awareness to Generating Revenue

How can brands actually make social a sales channel, and with a real, determined return on investment?

Interesting article submitted by Fred Neil, Head of Consumer Marketing – Kindle Content, Amazon, entitled “Social Media’s Role Will Soon Shift From Driving Awareness to Creating Revenue” to answer the question “How can brands actually make social a sales channel, and with a real, determined return on investment?” Short answer: “Brands need to start actively transforming their social communities from cost centers into profit centers, which begins with understanding your audience.” Key takeaways: 1. Leverage existing data to drive advertising. Look to data-rich channels and analytic-focused companies such as Umbel, comScore and Insightpool 2. Activate social…