Solving the Problem of Media Transparency, Fraud and Trust: A Summit Recap

Solving the Problem of Media Transparency, Fraud and Trust: A Summit Recap

There is a broken media supply chain. It's time to look at how brands can decrease media fraud and create more trust and transparency in our ad inventories.

Dan Salzman, Global Head of Media, Analytics and Insights, HP
Dan Salzman, Global Head of Media, Analytics and Insights, HP
Co-Authored by Dan Salzman, Global Head of Media, Analytics and Insights at HP, and Opher Kahane, CEO & Co-Founder at Origami Logic. This is a recap of a mainstage session that was led by Salzman and Kahane during The CMO Club Spring Summit. What if every time you went grocery shopping, 50% of what you purchased was immediately thrown away after…