How (and Why) to Start Building a Digital Ecosystem

How (and Why) to Start Building a Digital Ecosystem

As a CMO, you can only do so many campaigns for a company before you run out of fresh ideas. By building a strong digital ecosystem, you can elevate your role and your company for the long-run.

Chaitra Vedullapalli, CMO of Meylah
Chaitra Vedullapalli, CMO of Meylah
As a CMO, you can only do so many campaigns for a company before you run out of fresh ideas and short-term ways to increase revenue. However, by building a strong digital ecosystem, you can elevate your role and value as a CMO within your organization – and your organization as a whole – giving the brand relevancy for the long run. Done correctly, an ecosystem will give brands customer loyalty, global reach, the ability to scale…