The Start-Up Mash-Up: Marketing Transformation Through Innovation

As the C-Suite looks to the CMO to transform the company through innovation, marketers will need to seek inspiration outside of their own companies.

On February 9, Atlanta Chapter President, Carol Godfrey, VP Marketing at Southwire Atlanta, and Steven Cook, Founder of FortuneCMO, welcomed CMO Club members at the Atlanta Tech Village for the first ever “Start-Up Mash-Up”.  At the event, CMOs met with start-up founders to discuss trends and issues that CMOs will face in 2015 and beyond. As the C-Suite increasingly looks to the CMO to transform the company through innovation, marketers will need to seek inspiration outside of their own offices. What better place to look than innovation in its’ rawest form: the start-up? We’re happy to share…