Stepping up to the Challenge: CMO Insights from the Global C-Suite Study

Submitted by Jon Busman, CMO Initiative Global Marketing Lead, IBM The changing world of the CMO This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.” The news is both good and bad. On the one hand, CMOs are wielding more power in the boardroom, as CEOs increasingly call on them for strategic input. In fact, the CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO A growing number of CMOs are also liaising closely with CIOs—with remarkably positive effects on…