ABM and Tech Stack - The CMO Club

Success with ABM and Tech Stack, People, Process and Technology

Megan Lueders takes us through the evolution of Zenoss’ go-to-market strategy, with a focus on Account-based Marketing and the tech stack that helped get them there.

Megan Lueders, CMO of Zenoss
Megan Lueders, CMO, Zenoss, led the recent CMO Club Virtual Roundtable, Success with ABM and Tech Stack, People, Process and Technology, where she took participants through the evolution of her company’s go-to-market strategy, with a focus on Account-based Marketing (ABM) and the tech stack that helped get them there. She focused on the people, process, and technology involved in their journey.

People

Though CMOs may wonder if they’ll need to change their team, or add to their team on this journey, Lueders said those who…