How to Successfully Manage a Merger

Bringing together two corporate cultures is a delicate task. Here's what you need to know.

By Robin D. Schatz Roughly 70 percent of all corporate mergers fail, according to the Boston-based consulting firm Bain & Company. Although mergers can head south for many reasons, difficulties created by cultural differences at merged companies seem to play a significant role. In a 2009 McKinsey survey on postmerger integration, 92 percent of respondents said their companies would have benefited substantially from better cultural understanding prior to the merger. And 70 percent stated that too little effort went into resolving cultural issues during the integration period. “In a small company, you have to look at a merger…