Tackling Marketing’s Toughest Challenge

What is marketing’s biggest challenge? I am sure 9 out of 10 answers to that question would refer to technologies, big data or the pace at which the consumer landscape is evolving. Interestingly though, they are by far the easier puzzles to solve in marketing. On the other hand, globalization stands out as one of the toughest challenges, if not the toughest. In an intriguing Forrester report, Zia Daniell Wigder and Martin Gill share a few encouraging facts and insights into the global markets, their rise in the last decade and a potential look into the future. At the top…