Are You Taking Enough Risks with Your Marketing?

Are You Taking Enough Risks with Your Marketing?

Marketing should be the place where risk-taking is encouraged the most. The upside is huge and the downside is limited - here's why.

10-second takeaway: Taking great risks is easier said than done, but my team recently challenged me to practice what I preach. One thing I realized? When you make calculated decisions and create a plan, you’ll wonder why you ever hesitated to begin with. Every time your company decides to build a new product, it takes a sizable risk. A new product can easily cost hundreds of millions of dollars just to develop – not to mention the opportunity cost of having your developers not working on something else. Sure, this risk is a calculated one that’s hopefully backed up by research and customer…