Teaming with HR on Culture When Your People are Your Brand
“In my observation, culture drives everything,” said Tony Kempa, CMO, ESD (Environmental Systems Design) as he led the CMO Club Virtual Roundtable, Teaming with HR on culture when your people are your brand.
ESD consists of a team of consulting engineers within the architecture, engineering, and construction industry – where culture drives sales because our project managers and leaders are our sales force. Collectively, they drive new client acquisition as well as repeat business, Kempa said.
From his unique perspective, Kempa talked about the importance of culture.