Technology or Customers: What REALLY Drives Campaigns?

Technology or Customers: What REALLY Drives Campaigns?

Mastering data is important when building a successful campaign, but finding balance between customer-centric and tech-obsessed is key.

Mayur Gupta
CMO
Freshly
Successful marketing means careful and thorough consideration of data, new tech advances, and other details that continually dominate our day-to-day progression. We all know the buzzwords around big data and that there is immense pressure to appeal to the bottom line for our brand. Yet, after spending years translating numbers and mining data for ROI, I’ve seen first-hand how important it is that those digits don’t just translate into clean reports, but also great customer relationships. Numbers alone aren’t the secret sauce to marketing, but making…