The Blurring of B2C and B2B Marketing: Implications for B2B Marketers

The marketing industry is seeing a “blurring” of B2B and B2C marketing—most notably, as B2B marketers adopt tactics traditionally used in B2C. How did this blurring come about, and what does it mean for B2B marketers and the companies they work for?

Kimberly Kupiecki, Director, Strategic Marketing, Dow Energy & Water Solutions
Kimberly Kupiecki, Director, Strategic Marketing, Dow Energy & Water Solutions
Jennifer Krisko, Senior Vice President, Integrated Marketing Operations, Wells Fargo
Jennifer Krisko, Senior Vice President, Integrated Marketing Operations, Wells Fargo
Laura Sullivan, SVP, Wholesale Strategic Insights Lead, Enterprise Marketing, Wells Fargo
Laura Sullivan, SVP, Wholesale Strategic Insights Lead, Enterprise Marketing, Wells Fargo
Historically, B2B marketing and B2C…