The Customer Sweet Spot: A Boston Roundtable Recap

A group of Boston marketers discuss the proper protocol for using data to personalize customer marketing.

Our Boston CMO Club chapter met earlier this week to discuss one of the most pressing topics faced by CMOs today: Creepy vs. Personalized Marketing…What is too Creepy? In other words, just because we have data that tells us our customer’s shopping, dining, and travel preferences (among thousands of other things), does that mean we should use it to serve them highly personalized advertising? Dunkin’ Brands’ Vice President of Marketing for Dunkin’ Donuts, Chris Fuqua, led the roundtable discussion where a diverse group of CMOs weighed in. Here are their key takeaways: Rapid…
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