The Importance of Being Simple

Delivering truly simple brand experiences requires leadership that knows how to stay focused on the customer.

What’s the key to building a better brand experience? Simplicity. Brands from the airline industry to eCommerce are realizing this and focusing on simplifying the interactions offered to consumers, and all the while consumer expectations for a streamlined experience are rising, quickly. In our new 2015 Global Brand Simplicity Index, Siegel+Gale has endeavored to help everyone understand just how important simplicity can be for a brand. What do we mean by simple?

  • Easy to understand
  • Transparent and honest
  • Making customers feel valued
  • Innovative and fresh
  • Useful

The Simplicity Index is an annual survey of more…