The “Innovative” CMO

Innovation is a term that is thrown around a lot in the marketing world. We asked CMO Club members what it really means to them.

innovation

noun in·no·va·tion ˌi-nə-ˈvā-shən

: the introduction of something new

: a new idea, method, or device

Innovation is a word that’s thrown around a lot in the marketing world. There are entire conferences dedicated to the topic – many of them, in fact. It’s also a rather broadly applied word used to describe anything remotely new and shiny. But what does “being innovative” really mean to marketers? That was the question we set out to answer during our most recent Digital Roundtable moderated…