mobile marketing

The Orchestrated Marketing Experience: How CMOs are Leveraging Mobile

Mobile is just another piece of the marketing pie. Here's how top marketers create strategies that complement brand initiatives and add to the bottom line.

To help top marketing executives maneuver the mobile landscape, The CMO Club and Oracle Marketing Cloud hosted a recent Digital Roundtable that was moderated by Andrea Ward , VP of Marketing at Oracle. This article is a recap of their discussion. Mobile strategy is just another piece of the pie. Done well, it complements brand initiatives and contributes to the bottom line. Without a thought-out plan, though, it can lead to customer-brand disconnect and eat up resources. When wondering where to begin implementing it in their own companies, members turned the lens and recalled outstanding…