thumbnail_CMO-Title-Card cmo solution guide with socialcode

How Brands are Seeing Big Payoffs from Social – A CMO Solution Guide

The CMO Club in partnership with SocialCode published a solution guide to help marketers better understand where they can see the most return on paid social.

It’s still a small – albeit rapidly growing – number of marketing leaders that have delved deep into paid social media, shifting significant resources from traditional TV and radio. And, while 100% of CMOs plan to continue (55%) or increase (45%) paid social spend in the coming year, only about 8% of them are currently sourcing this activity from the aforementioned traditional outlets. Social media is providing marketers with greater measurability, more capabilities in the direct-response arena and seemingly endless opportunities to hone in on customer preferences with content creation and personalized interactions. But where – and how – are…