This Week in Marketing

This Week in Marketing: Keeping CMOs in the Know

Here are five things we're talking about this week...

From record-breaking e-commerce sales days to Net Neutrality debates to even more digital advertising options, we’ve got the latest announcements and updates for marketers… Here are our top headlines this week:

  • In their most recent offering for other ad options, Facebook introduced ads to Messenger this week after running beta tests since January. Amid consumer concerns, the social media site has promised it won’t be scanning user messages but WILL be adding a lot of value for marketers to reach their consumers at key times. Adweek’s got the scoop on the ever-evolving Messenger functions.