This Week in Marketing: Keeping CMOs in the Know

This Week in Marketing: Keeping CMOs in the Know

Here are five things in marketing and technology we are talking about this week...

Acquisitions, new advertising options and crowdsourced data – marketing is always evolving. This week, some big brands have made announcements about new advertising options, while others are just hinting at future possibilities. Here are five things in marketing and technology we are talking about this week:

  • Placed (noun, not verb): the location-based data company purchased by Snapchat last month. Right now, the two brands are being run separately. However, the new acquisition is a game-changer when it comes to creating more advertising opportunities for Snap – like tracking app-to-store conversions. Nice. Adweek has the…