This Week

This Week in Marketing: Keeping CMOs in the Know

Here are five things in marketing we are talking about this week.

Video and data accuracy: Those seem to be the two things that are top of mind for brands, advertising platforms, and users this week. Here are the top five updates and announcements we are talking about right now:

  • The answer to your cross-platform tracking woes: Identity AI is Adbrain’s latest creation, and it’s helping brands figure out when we visit the same site on different devices. Consider that one huge step in attribution and tracking the customer journey. More on Marketing Land.
  • Watch this. That’s what Facebook is saying…