This Week in Marketing: Keeping CMOs in the Know

Super Bowl ads. IBM's Watson. Handwritten direct mail. Brand safety. What C-suite execs think of CMOs. Check out the marketing stories making headlines now.

It’s that time of year…the Grammys, the Super Bowl and marketing being front and center with new innovative twists. Simultaneously, technology continues to offer old-turned-new marketing opportunities for enterprises, brand safety is becoming more of an issue, and C-suite executives may understand the role of a CMO more than we think.

Check out these recent stories making headlines in the marketing community:

  • The Super Bowl is almost here—and already, Hyundai and Anheuser-Busch InBev have already confirmed their commercials will be philanthropic. Find out why experts are projecting more cause-based ads this year, and the risks for brands in doing so. Read the article here.
  • Have handwritten notes gone the way of the dodo? Not if they’re digitally created…AND hyper-personalized. Research shows handwritten notes have incredible open rates—and Bond Groups is one new company offering a unique digital service that enables enterprises to mass-produce (and send) notes using their own handwriting style. Read all about this old-made-new marketing technique it here.
  • According to a new study, 75% of companies have been affected by brand safety on social media—but only 26% are taking action to shift their marketing strategies. This article shares which platform is considered the most brand-safe for your corporate reputation, and other interesting stats about the cost of digital damage to your brand.

Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!