This Week in Marketing: Keeping CMOs in the Know

Super Bowl ads. IBM's Watson. Handwritten direct mail. Brand safety. What C-suite execs think of CMOs. Check out the marketing stories making headlines now.

It’s that time of year…the Grammys, the Super Bowl and marketing being front and center with new innovative twists. Simultaneously, technology continues to offer old-turned-new marketing opportunities for enterprises, brand safety is becoming more of an issue, and C-suite executives may understand the role of a CMO more than we think. Check out these recent stories making headlines in the marketing community:

  • The Super Bowl is almost here—and already, Hyundai and Anheuser-Busch InBev have already confirmed their commercials will be philanthropic. Find out why experts are projecting more cause-based ads this year, and the risks for brands in doing…