Marketing Effectiveness
Leveraging New Technologies and Marketing Platforms

This Week in Marketing: Keeping CMOs in the Know

Lindsey McCaffrey
January 30, 2018

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It’s that time of year…the Grammys, the Super Bowl and marketing being front and center with new innovative twists. Simultaneously, technology continues to offer old-turned-new marketing opportunities for enterprises, brand safety is becoming more of an issue, and C-suite executives may understand the role of a CMO more than we think.

Check out these recent stories making headlines in the marketing community:

  • The Super Bowl is almost here—and already, Hyundai and Anheuser-Busch InBev have already confirmed their commercials will be philanthropic. Find out why experts are projecting more cause-based ads this year, and the risks for brands in doing so. Read the article here.
  • Have handwritten notes gone the way of the dodo? Not if they’re digitally created…AND hyper-personalized. Research shows handwritten notes have incredible open rates—and Bond Groups is one new company offering a unique digital service that enables enterprises to mass-produce (and send) notes using their own handwriting style. Read all about this old-made-new marketing technique it here.
  • According to a new study, 75% of companies have been affected by brand safety on social media—but only 26% are taking action to shift their marketing strategies. This article shares which platform is considered the most brand-safe for your corporate reputation, and other interesting stats about the cost of digital damage to your brand.

Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!

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