This Week in Marketing: Keeping CMOs in the Know

Customers’ increasing online purchases continue to inspire innovation in online and mobile marketing spheres. Companies like Twitter and Stripe are streamlining the buying experience for digital customers, while Facebook is helping users show more emotion.

Customers’ increasing online purchases continue to inspire innovation in online and mobile marketing spheres. Companies like Twitter and Stripe are streamlining the buying experience for digital customers, while Facebook is helping users show more emotion. On a fun side, wacky new trends are always emerging as people and brands attempt to stand out from the crowd. There is literally something for everyone – and then some. Fancy yourself a bacon connoisseur? There’s a new dating app for that. Think your brand needs a new advertising direction? How about ‘catvertising?’ It’s all the rage in China, and the viral…