this week in marketing

This Week in Marketing: Keeping CMOs in the Know

Here are five things in marketing we are talking about this week.

As technology advances and data becomes more sophisticated, brands look to creative ways to stand out, knowing it’s about more than just the transaction. Meanwhile, platforms and tech carry more responsibility when it comes to marketing attribution and data. Here are five things in marketing we are talking about this week:

  • Update your wiki pages. To battle fake news and to help provide readers with more context, Facebook announced Thursday that they will be populating article links with information about a publisher gathered from sources like Wikipedia. Will it work? Marketing Land takes a look at the new…