There is a constant need for change and adaptation in the marketing realm. As customers’ information needs evolve and new markets emerge, CMOs and brands are increasingly seeing challenges and opportunities associated with their own transformation.
This Week in Marketing, we look at a few headlines on this very topic.
- According to a new report, the number of publicly disclosed CMO appointments increased in 2017; however, most hires were external. Research firm Russell Reynolds Associates asks: could this reality be creating a crisis in terms of CMO succession planning? Learn about the possible implications (including challenges and opportunities) of high CMO turnover in this Forbes article.
- With the smashing box-office success of Black Panther (not to mention Wonder Woman), it’s becoming increasingly clear that marketing to the masses is not the only way to make a profit. This Inc.com article discusses the shift in marketing towards reaching minority customer groups, and provides three ways brands can successfully communicate with them.
- The media landscape has certainly changed over the last century, and yet 130-year-old National Geographic has become the biggest brand on social media. The current editor-in-chief shares the “how” and “why” of National Geographic’s journey in this interview with Marketing Magazine.
- It’s not just Millennials and Gen Z who are glued to their phones: this infographic shows that older generations are spending a solid amount of time on social networks as well. Could it be time to expand mobile ad campaigns beyond younger generations? Get the stats in this AdWeek article and infographic.
- Talk about differentiating your brand! Orlando-based marketing agency PH3 is also – wait for it – a nanobrewery (yes, really). But why? And what’s the strategy behind it? PH3 owner Rick Romot explains in this interview with DMN.
Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!