In This Week in Marketing, we share some of the top headlines making waves with CMOs. Learn about creative partnerships at SXSW, why more brands are doing marketing in-house, trends in innovative technology, and more!
- SXSW runs through March 17 – and The CMO Club was there in Austin! Brands who present at SXSW have always been all about creating amazing experiences – and this year was no exception. Just check out this AdWeek article about a brilliant partnership between Beautyrest and musician Max Richter, where 150 attendees got to experience a live eight-hour “Sleep” soundtrack while resting on top of comfy branded mattresses
- More and more, it appears that brands are taking their marketing and advertising activities in-house. But why – and what skills are their prioritizing over others? This Digiday piece shows “the state of” brands taking control of their own marketing, in five charts.
- Virtual reality (VR). Augmented reality (AR). Mixed Reality (MR). And now…introducing Extended Reality (XR)! But what is XR, and why is the term becoming increasingly popular in marketing circles? MarTech Today has all the answers.
- Are you using blockchain as part of your organization’s marketing? This Entrepreneur piece shares five ways to build a better marketing strategy using innovative technology.
Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!