Marketing Effectiveness
Leveraging New Technologies and Marketing Platforms

This Week in Marketing: Keeping CMOs in the Know

Lindsey McCaffrey
March 16, 2018

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In This Week in Marketing, we share some of the top headlines making waves with CMOs. Learn about creative partnerships at SXSW, why more brands are doing marketing in-house, trends in innovative technology, and more!

  • Virtual reality (VR). Augmented reality (AR). Mixed Reality (MR). And now…introducing Extended Reality (XR)! But what is XR, and why is the term becoming increasingly popular in marketing circles? MarTech Today has all the answers.

Have you registered for the CMO Club’s Spring Innovation & Inspiration Summit yet? Click here for more information and to register for the event April 18-19 at the gorgeous Ritz Carlton in Marina del Rey, California!

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