This Week in Marketing: Keeping CMOs in the Know

This week, five companies released new features and solutions that they believe will add value to brand-customer engagement both online and on mobile:

Geo-targeting and mobile optimization are at the forefront of marketers’ minds these days – and for a good reason. As consumers continue with their on-the-go lifestyles, it’s more important that ever to make sure your brand is engaging them in the right way, and with relevant offers that increase the bottom line. This week, five companies released new features and solutions that they believe will add value to brand-customer engagement both online and on mobile:

  • Because sometimes a ‘like’ just isn’t enough: After a year of experimentation, Facebook finally released the new Reactions button. On Wednesday morning, Zuckerberg said:…