This Week in Marketing

This Week in Marketing: Keeping CMOs in the Know

Here are five things we’re talking about this week.
With SXSW kicking off this month, many brands announced new products, functionalities and campaigns. But, whether companies went high-tech or grassroots with their approach, it was all about the customer experience. Here are five things we’re talking about this week:
  • Adblock Plus no longer has control over which ads they block. The Acceptable Ads Committee was announced this week by Eyeo (the parent company of Adblock Plus) in an effort to create an independent review board. Stepping into a controversial role within the advertising and marketing world, these members will be tasked with determining with ads will be whitelisted, and…