This Week in Marketing: Keeping CMOs in the Know

This Week in Marketing: Keeping CMOs in the Know

Here are the top five things in marketing we're talking about this week...
To stay on the cusp of consumer trends, brands must always be evolving. This week, we see more news about the recent Google updates and strategic partnerships that focus on customer segmentation and additional advertising options for brands.
Here are the top five things in marketing we’re talking about right now:
  • Marketers, meet Fred. The Google update the world has been speculating about for the last month has been confirmed, and brands are still watching to see how it affects organic traffic and rankings. There has been a lot of talk about interstitials, internal and external page links and…