This Week in Marketing: Keeping CMOs in the Know

This Week in Marketing: Keeping CMOs in the Know

From NewFronts and beyond, here are some of the top things in marketing we’re talking about this week.

In the midst of NewFronts, brands and marketers are in a frenzy, with presentations providing the perfect stage to roll out new advertising options – like Hulu’s shop-able commercials and live TV services – and make big brand announcements – like Twitter’s digital video initiative. From NewFronts and beyond, here are some of the top things we’re talking about this week:

  • Rise and…wine? 7 a.m. might be an unlikely time to advertise chardonnay, but SkimmReads has found a marketing sweet spot, pairing book reads and wines for its 5 million+ daily email subscribers. Publishers and…