This Week in Marketing: Keeping CMOs in the Know

This Week in Marketing: Keeping CMOs in the Know

From NewFronts and beyond, here are some of the top things in marketing we’re talking about this week.

In the midst of NewFronts, brands and marketers are in a frenzy, with presentations providing the perfect stage to roll out new advertising options – like Hulu’s shop-able commercials and live TV services – and make big brand announcements – like Twitter’s digital video initiative.

From NewFronts and beyond, here are some of the top things we’re talking about this week:

  • Rise and…wine? 7 a.m. might be an unlikely time to advertise chardonnay, but SkimmReads has found a marketing sweet spot, pairing book reads and wines for its 5 million+ daily email subscribers. Publishers and vineyards alike are raising their hands to be featured on TheSkimm. Read more on Business Insider, here.
  • Want to reach all US users who view a Story on any given day? That’s what Snapchat has been asking advertisers as it pitches its new Snap Ads Max Reach, a homepage take-over style advertising option. Read the news and check out a Snapchat ad format guide on Marketing Land.
  • “We’re safer than you.” Or at least that’s what the New York Times had to say to digital media ad platforms during their NewFronts presentation. This comes at a time when brand safety concerns are at an all-time high. On that note, Facebook announced that it’s hiring 3,000 people to review posts for hate speech, crimes and other harmful content. More on TechCrunch.
  • YouTube is getting a makeover. On Tuesday, the company announced that their new design is based on simplicity, consistency and beauty – and opened the platform to beta testers around the world. It’s still a work in progress, but expect some new features to be rolling out in the near future.
  • Business travel, elevated: Airbnb released its first multimedia campaign targeted toward people traveling for work. Although its business features launched in 2016, Airbnb has recently added upgrades – like expense receipts, work-specific search functions, and stricter host criteria – that position it to take on more of the business travel market. Adweek has the details.