This Week in Marketing: Keeping CMOs in the Know

This Week in Marketing: Keeping CMOs in the Know

Here are five things in marketing we're talking about this week.

Amidst the buzz of AI and AR, the world is starting to see how these technologies can change our everyday lives and brand-consumer interactions. From Google’s I/O Developer Conference to social media updates across the board, here are our five picks for this week:

  • If this is all sounding like more to add to an already-full plate of marketing objectives, you aren’t alone. Top marketers recently put together a list of affordable and/or cheap tools they rely on to manage data, projects, content and more. Another way to stay on the cutting edge is to invest in building the skills of both you and your team. Learn more, here.
  • Pinterest ups the ante (again) by leveraging photo data to target ads in new ways. Originally launching photo-recognition last year, the visual search engine is rolling out more ways for consumers to shop (and brands to advertise) within the Lens and Shop the Look features. Read more on Marketing Land.
  • Is this the end? That’s what some people are asking about Snapchat as Instagram rolled out even more Stories features that look really familiar. The latest in the line-up is Face Filters, a new eraser tool and customizable hashtag stickers. Social Media Today looks at what this might mean for traffic, here.
  • Google I/O kicked off on Wednesday, bringing with it a flurry of announcements about what the world can expect in the coming months. The list includes big expansion plans for Android, smarter Homes, more Google Assistant capabilities and, of course, more AI and AR. The Verge shared their top 10 takeaways so far.
  • Talking about déjà vu: Biz Stone is returning to Twitter. The co-Founder said he’s coming back after 6 years to focusing on company culture and external image. There has been a lot of C-Suite changes at Twitter lately – we’ll be watching to see if this is the revival they’ve been looking for. Read more, on Adweek.