This Week in Marketing: Keeping CMOs in the Know

Here are the top five things in marketing that we are talking about this week...

Conversations about media transparency have been top of mind for advertisers this year. And, as we roll our calendars into a new month, companies and platforms are rolling out new updates to help brands connect with fans as effectively as possible. Here are five things we are talking about this week – both on and offline….

  • Facebook launched a new feature that provides brands with yet another way to have more meaningful conversations with their fans, linking Instagram ads to Facebook Messenger business accounts. Some marketers are already seeing this as an effective alternative to email marketing.