Three Things to Remember When Connecting with Small Business Owners

Learn how to turn your small business SMB customers into customers and advocates for life.

By Brian Moran, Founder of Brian Moran & Associates I’ve spent the past quarter of a century working with business owners and entrepreneurs; organizations ranging from startups to publicly traded companies. One of the biggest lessons I’ve learned about the small-to-midsize business (SMB) market is that it’s not one market comprised of 27-28 million companies. The SMB space is actually thousands of smaller segments that make up 99% of all businesses in the United States. Imagine holding a large mirror in your hands that represents the SMB market. Drop it on the floor and the glass…