Throw Out Your Boring Brainstorming Routine and Start Innovating

Instead of taking a general brainstorming approach, adopt an ideation process to generate innovative solutions.

When you’re brainstorming ideas for a product or marketing campaign, you probably turn to other knowledgeable experts on the subject. The drawback is that the people who are closest to a problem are usually too invested to identify the underlying issues and potential solutions. Plus, when you only invite the usual subjects, you’re vastly limiting your scope of ideas. Instead of taking this general brainstorming approach, adopt an ideation process to generate innovative solutions. Take into account the collective input of the people involved in a project, and draw in the perspectives of “wildcards” — those who don’t have a…