Tomorrow’s CMO: Chief Magic or Logic Officer?

As a CMO, you well know the pressures of today’s conflict between data and creativity.  Have we swung too far in one direction?  Has the recent focus on all things data and analytics taken away the “magic” of creativity? Spencer Stuart has been tackling this question, through both dedicated panel discussions and the attached “Chief Magic or Logic Officer” white paper. Highlights below, but download the pdf to see all the great insights. Excerpts from Spencer Stuart’s 12th annual CMO Summit Panel and Report featuring

  • Jeff Jones, EVP and Global CMO of Target
  • Lisa Bacus, EVP and Global CMO of…