Top 10 Ways to Turn Brand Advocates into a Powerful Marketing Force

Rob-Fuggetta-Headshot-transparent  by Rob Fuggetta, Founder and CEO of of Zuberance, author of “Brand Advocates:  Turning Enthusiastic Customers into a Powerful Marketing Force.” Here are the top 10 ways to turn your highly-satisfied customers (AKA “Brand Advocates”) into a powerful marketing force: 1. Invite Advocates to rate and review your products. A whopping 90% of people say positive reviews influence their buying decisions, according to Dimensional Research. Intuit has generated tens of thousands of positive Advocate reviews for QuickBooks, enabling the company to boost ratings and rankings on Amazon.com plus increase sales. 2.…